Market Research Essentials

Name: Market Research Essentials
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Learn how to conduct market research that reveals market trends and consumer behaviour in this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Discuss the importance of market research in supporting marketing decision-making
Identify the factors that influence the decision to conduct market research
Outline the key components of a market research proposal
Discuss the significance of problem identification in marketing research
Analyse the key characteristics and advantages of qualitative research
Recognise the factors that affect the sample size and accuracy in quantitative research
Identify the key components and goals of a questionnaire
Explain the importance of data validation and quality control
Summarise the significance of the report and presentation as key components of marketing research
Discuss the ethical principles of research methodology and the importance of integrity in market research

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